Adam Reynolds Case Study 


Adam Reynolds partnered with Rich Digital in August 2021, just prior to his big money move to become the new captain of the Brisbane Broncos.

In his first off-season up north, Rich Digital secured Adam a raft of endorsement deals with partners including Channel 9, Triple M, Pro Plaster and Ariat.

$500k+ Total Deal Value


This article was originally published in The Australian

Written by: Michael Carayannis, Brent Read and Jamie Pandaram

Adam Reynolds has hundreds of thousands of reasons to be happy about his move to the Brisbane Broncos with big off-field earnings coming ARey’s way.


Adam Reynolds has quickly become a corporate darling in Brisbane. The veteran halfback was lured to the Broncos by the promise of a big pay cheque and his off-field earnings are set to skyrocket as well.


The 31-year-old already has deals in the works with Nine Network and Triple M. There are also talks with Pro Plaster Products.


Shane Richardson, co-founder of Rich Digital, has put together a myriad of deals for Reynolds in tandem with his long-time agent Steve Gillis.


The focus has been on quality rather than quantity. As it stands, Reynolds could earn in excess of $200,000 off the field over the next 12 months.


It is only the beginning, although Richardson is wary of overloading the former South Sydney star given the pressure he will be under to lead Brisbane to the finals.


“The big thing is to make sure it doesn’t interfere at all with his football because that is what he is up there to do - play,” Richardson said.


“He is a quality guy to promote and Queensland has been a revelation for him. We haven’t had any problems at all in getting interest in Adam and there is more interest to come.


“I think everybody sees him as a leader and a good quality person - a family man. He is going to be a great leader for the Broncos.


“He is in a really good head space. He eats pressure. It never worries him, it never has. He is the calmest guy you have ever seen before and after a match. The pressure of expectation in Brisbane won’t worry him.”

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