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Enriching athlete’s present and future.

The 10:30 Effect is Enrichd Group’s proprietary model and management philosophy that maximises the 10 years at an athlete’s peak in professional sport and then sets them up for the next 30 years of your career. 

The team has a combined 50 years of experience in sport, Enrichd are unique in this field because we are the only company to offer a proprietary management model with an exclusive, limited and capped roster. 

We’re most proud of helping Greg Inglis launch the Goanna Academy, focused on improving mental health outcomes of Australia.

Greg Inglis

GI has achieved all possible accolades in his storied Rugby League career.​

Greg is a 3-time Premiership winner, Clive Churchill Medallist, and has won multiple Dally M Awards. He has 39 caps for Australia, 32 caps for Queensland, and most proudly, has captained the Indigenous All Stars team.

Now retired from professional footy, Greg devotes his time to his foundation and passion, the Goanna Academy.

With a vision to improve mental health outcomes for all Australians, and in particular for vulnerable groups – Indigenous Australians, males and young people, the Academy operates school programs, regional community clinics and corporate speaking engagements to help break the stigma of mental health in Australia.

Michelle Heyman

Olympian Michelle has won 61 caps for the Matildas, and is the all time-leading W-league goal scorer.

The multiple Julie Dolan Medal winner is a legend of Canberra United, and captain of their 2021/22 season.

​Michelle is a proven role model and voice for the next generation. 

She launched her football academy Heyman FC in 2020 with the aim to empower young women through football. Off the field, through her personal journey with mental health and fighting for equality, she is a proven role model and voice for the next generation. She is not afraid to break down barriers, and was one of the faces of the 2021 Mardi Gras campaign.

Adam Reynolds

Adam is the captain of the Brisbane Broncos, and NRL premiership winner with his hometown club, the South Sydney Rabbitohs.

You might think Adam would feel the pressure being the face of the biggest club in the NRL, but you wouldn’t know it talking to him! As the captain and halfback of the Broncos, Adam is in hot demand.

Adam is down to earth, authentic, loyal and a devoted family man. The proud father of 4 enjoys giving back through community outreach and the Save our Sons charity. He was voted Sports Dad of the Year in 2020, and his passions include family, music, gaming and basketball.

Ali Day

Ali Day is a 4-time Ironman Champion and record-breaking 7-time Coolangatta Gold race winner.

The GOAT of Australian surf lifesaving went on an incredible 10-round unbeaten run across the 2020/21 and 2021/22 Ironman seasons. He is known to be one of the hardest working men in the fitness industry.

Ali is the ultimate role model and comeback story, having returned from major injury and mental health battles in the past.

Now back to his peak, away from the surf Ali is a loving and caring husband and father to his wife Kel and son Danny. They are passionate about healthy outdoor living and travel, and in 2022 launched a men’s skincare line The Gentleman.

Brock Jarvis

Brock is primed to take the boxing world by storm.

Trained by Australian legend Jeff Fenech, he has an incredible record and experience fighting all around the world – with many in the industry tipping him to become Australia’s next World Title Champion.

Brock puts his all into everything he does. A true professional.

Brock demonstrates class, ambition and determination both in and out of the ring. Together with his influencer girlfriend Kayla Fenech (guess how they met!) the glamour couple are ready to take on the world.

Bendere Oboya

An Athletic force. Bendere has been a force within the 400m,  becoming an Olympian, a 1x Oceanian Champion, 3x National Champion, and the current Oceanian 4x400m record holder. You can see that the 22-year-old has a huge future in the sport.

An incredible young woman, whose talent, determination and fierce drive will give her every chance of doing something very special.

Not just an Athlete. Bendere’s success is not limited to the track having a model for women’s weekly, Vogue, and Adidas and has a film called “ Run Girl” on SBS which gives some insight into her life and her athletics.

Finding herself on street billboards, social media campaigns, magazines, feature media stories and more, Bendere has kept the focus on her performance and a new event- the 800m.

Justis Huni

Justis Huni is the next big thing in Australian sport.

Justis won the Australian Heavyweight title on his professional debut in 2020, becoming the youngest national champion in his weight division in over a century.

Justis is passionate about family and fashion outside of the ring.

The young superstar loves his style – from his fresh cut to his fresh fit. He also enjoys fishing and playing pool in his spare time.

Toby Rudolf

Known for his powerful ball running and physicality on the field, Toby has established himself as a key player in the Sharks’ forward pack since his debut in 2020.

Off the field, his playful personality and positive character make him a fan favourite.

He also stands as a strong ally for the LGBT+ community, working towards creating a more inclusive and equal society both in sports and beyond.

With his distinctive hard running style and approach to the game, lively personality, and strong sense of purpose, Toby Rudolf is a force to be reckoned with both on and off the field.

Whether it’s his bulldozing runs on the field or his commitment to promoting equality and inclusivity, Rudolf’s passion and energy are contagious.

Tyson Pedro

Tyson is confident, charismatic and a natural born entertainer.

Tyson is just as comfortable battling it out in the Octagon as he is in front of the camera. Unfortunately ravaged by injury in recent years, he is back competing on the UFC’s world stage in 2022.

Outside of the ring, Tyson has  exploded as a content creator.

Tyson is a regular  Twitch streamer and hosts ‘The Halfcast Podcast’ with fellow UFC fighter Tai Tuivasa. He is a passionate family man, loves doing any activity outdoors, and is also an avid PC and console gamer.

David Furner

Rugby League through and through.

Making his debut in the NRL in 1991 with the Canberra Raiders, going on to play 200 games for the team. Picking up the Clive Churchill Medal as part of the 1994 premiership team. David made his test debut for Australia at Wembley Stadium in 1994, then leave the NRL in 2000 as the highest point-scoring forward in the competition’s history.

Moving to the UK’s Super League, David played 100 games between Wigan Warriors and Leeds Rhinos, winning the 2002 Challenge Cup and 2004 Super League Grand Final.

After retiring, David was a member of the Cowboy’s coaching staff in the side’s 2015 Grand Final victory over the Broncos. He has also been a head coach for his beloved Canberra Raiders and Leeds Rhinos.

Willie Peters

Willie Peters has an extensive background in rugby league and proven track record of developing young players

Having played at the highest level of rugby league both in Australia and abroad, Peters possesses a wealth of knowledge and skills that he can impart to the upcoming players. He has also gained a deep understanding of player development at all career stages through his coaching journey from under 20s to senior assistant coach.

Peters is a family man. Valuing his time spent with them. He understands the importance of nurturing strong relationships and prioritises activities such as spending quality time with his children, participating in family outings and supporting his partner.

Kennedy Cherrington

This rising star has taken the NRLW by storm. Kennedy Cherrington’s talents however are not limited to just the footy field.

Currently playing for the Parramatta Eels, Kennedy’s charisma and infectious energy are evident in all her ventures.

She has over 5 million likes on her tiktok and the highest engagement rate of any Australian athlete.

Family is a huge part of Kennedy’s life. Kennedy shares an extremely close relationship with her mother and sister who recently debuted in the NRLW. Keep an eye out for Kennedy!

Rueben Cherrington

Trailblazing her own path to stardom.

Rueben is making a name for herself as the conductor of the Parramatta Eels’ NRLW side. Her determination and toughness on the field reflect her relentless pursuit of her goals. Rueben’s exceptional talent and promising future make her one of the most thrilling young players to watch.

Sports excellence runs in the family. Rueben’s sister Kennedy is a formidable player in the NRLW, forming a dynamic duo on the field. Additionally, her brother has showcased his skills in 1st Grade rugby Union for North Sydney.

The Cherringtons share a close-knit bond, supporting and inspiring one another to create a sporting dynasty within their family.

Zali Hopkins

The fleet footed and lighting quick Zali Hopkins is a Rugby league star in the making.

Playing five-eighth for the St George Dragons in the NRLW and Cronulla Sharks in the Harvey Norman competition.

Her skills on the footy field lead to success playing OzTag and rugby sevens, making the transition into League in 2018.

Zali as she made her league representative debut in the Under 19’s NSW City team this year.

Off the field Zali likes to keep it classy, being raised in Cronulla with the sun, surf and sand you’ll find her either spending time with friends and family or at the beautiful beaches that scatter the Sutherland area.

Emily Husband

Emily’s football journey began in her hometown of Huddersfield where she started playing grassroots football. Her skills were quickly recognized, and she was scouted to play for the University of Texas. Later, she was given an opportunity to trial for Manchester City.

During her playing career, Emily discovered her interest in coaching while playing for North Jersey at 21. After playing for Leeds and working for Chelsea, she moved to Australia in 2016 and became a coach at Sydney University.

In 2021, Emily was appointed as the head coach of Sydney Uni and led the team to win the league in 2022. She is now excited to take on the role of Head Coach for the Central Coast Mariners’ women’s team for the 2023/24 season.

Emily is a firm believer in the bright future of women’s football and is dedicated to developing the landscape of the sport. She believes that coaching is the way to achieve this, and she aims to help the Central Coast Mariners’ women’s team grow and thrive.

Jakiya Whitfeld

Jakiya’s nickname is Winx due to her lightning-fast pace, a star in the making.

Jakiya’s Rugby 7s World Series debut with Australia in Cape Town just months after finishing her HSC in 2019. After catching the attention of the NRLW’s Newcastle Knights following her outstanding performances in the 2022 World Series, Jakiya transitioned into rugby league, where her speed and unique try-scoring ability would help the Knights win the 2022 title.

Jakiya played in a wide range of sports as a child in Bathurst before discovering her unique talent for rugby. She was quickly identified as a future star by the Western Region Academy of Sport before graduating to Sydney University’s AON Uni 7’s program.

case studies

BY Admin Enrichd

January 23, 2024 • 11 MIN

BY Admin Enrichd

January 23, 2024 • 12 MIN