How brands are responding to COVID-19

Brands, now is not the time to run your regularly scheduled campaigns... It also isn't the time to go quiet either.

Brands and companies must take action quickly by adjusting their strategies and messaging. Here are a couple of Rich Digital's top rated brands responding with positive marketing efforts.


1.@quickbooksswitches ad campaign to support small biz and using its TV ad buy to direct consumers to donate to a new Small Business Relief Fund.


2.@Budlightsponsors a virtual concert.


3.@centrfit is giving people free access to the app so they can stay fit in isolation.


4.@headspace_ausis offering free access to "weathering the storm" meditations.


5.@archierosesyd have adapted to the new trading laws and started to manufacture hand sanitiser.


6.@foxtelis providing access to free programming.


See the rest of the brands who are acting fast to the changing environment.

https://adage.com/article/cmo-strategy/regularly-updated-list-tracking-marketers-response-coronavirus/2244251






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